Today’s Lesson is a Recipe for Failure
I feel another rant coming on, but I don’t know exactly who I’m ranting at. Let me explain…
At least once or twice a week I get a reply to an email that I’ve sent to my list members that’s nothing more than reverse marketing. For anyone who’s not familiar with that term, it means you market to people whose lists you’re on.
In other words, people on my subscriber list hit the reply button and don’t actually ‘write’ an email to me. They just include information about some product or program that they’re pushing.
Now, the reason I don’t know who I’m ranting at here is because I don’t know if this is a common ’marketing method’ among newbies who just happen to think of it and think it’s a good idea, or if some marketer actually wrote a report on using this method and sold it to newbies.
Either way -Â newbies, take heed…
This is not the way to market your products or programs. It’s nothing more than spam, because I didn’t ask to hear about your products. You asked to hear about mine, therefore you double opted in to my mailing list, giving me permission to email you. I did not give you permission to email me.
Of course, if you ever have questions, comments or joint venture offers,  I’m more than happy to read your emails, and I reply to every one that I receive.
But please don’t get on my bad side, or that of other marketers, and start your marketing career with a bad reputation by using reverse marketing methods. Starting off on the wrong foot will only lead to failure.
It’s much easier to ‘play nice’ and build a good reputation from the get-go, than it is to re-build your reputation after you’ve had a bad one.
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