September 2008
Monthly Archive
Monthly Archive
We all know the economy stinks right now. A majority of people
don’t have money to spend on very much besides the bare
necessities. As a result, they’re looking for ways to earn extra
money to keep themselves afloat.
More and more people are turning to the Internet every day in
hopes of making that extra cash, but for new marketers, and
especially those who are desperate for financial relief now,
the money might not come fast enough.
Learning to market online involves a learning curve that causes
most people to spend a year or more testing the waters before
seeing any significant money for their efforts.
But many successful marketers have become successful just by
“thinking outside the box.” They did something different from
what everyone else was doing and it was well-received by their
target market and very profitable.
Such is the case with a young man I spoke to on the phone the
other day. He wasn’t really even known in the Internet Marketing
arena until now, yet he just launched a product that’s been very
profitable - to the tune of 1,000+ sales and more than $57,000
gross profit at the time of this writing!
This guy didn’t jump online and try to make money the same way
everyone else does by selling information products or even
physical products. He actually builds websites that are highly
ranked in the search engines for his local offline business
owners.
But then one day he set his mind to “think outside the box mode”
and created a whole new type of product - a unique way to market
his websites so he can make more sales.
And instead of selling “the same old stuff” as other people
(a.k.a. an ebook explaining how to do what he does), he produced
a marketing kit for Internet Marketers to sell his websites to
offline businesses.
If you think about it, this concept is similar to some large
offline corporations and it works well.
For instance, I can think of several companies right off the top
of my head that provide their representatives with postcards,
party invitations, business cards, and product samples. All the
representatives have to do is hand out or mail their marketing
materials and they get sales.
By thinking outside the box, this relatively unknown marketer
created something other Internet Marketers hadn’t seen before
and it’s been a huge success!
But, as you can see by the similarity to some offline companies,
he didn’t completely reinvent the wheel. He just tweaked it a
little and adapted it to Internet Marketers, and had a whole new
target market to sell to.
Of course, he’ll reach his goal of selling more of his top
ranked websites to offline businesses, too… all because of his
ability to “think outside the box.”
And in my opinion, his product couldn’t have come at a better
time for those in need extra income in this tough economy. The
marketing kit doesn’t require any computer skills, marketing
experience, or that infamous Internet Marketing learning curve
either.
You can pick up this free report for more details on the
marketing kit, but don’t miss this lesson - thinking outside
the box may be your ticket to success.
0 comments Sunday 28 Sep 2008 | admin | General
I feel a rant coming on, but I don’t know exactly who I’m ranting at. Let me explain…
At least once or twice a week I get a reply to an email that I’ve sent to my list members that’s nothing more than reverse marketing. For anyone who’s not familiar with that term, it means you market to people whose lists you’re on.
In other words, people on my subscriber list hit the reply button and don’t actually ‘write’ an email to me. They just include information about some product or program that they’re pushing.
Now, the reason I don’t know who I’m ranting at here is because I don’t know if this is a common ‘marketing method’ among newbies who just happen to think of it and think it’s a good idea, or if some marketer actually wrote a report on using this method and sold it to newbies.
Either way - newbies, take heed…
This is not the way to market your products or programs. It’s nothing more than spam, because I didn’t ask to hear about your products. You asked to hear about mine, therefore you double opted in to my mailing list, giving me permission to email you. I did not give you permission to email me.
Of course, if you ever have questions, comments or joint venture offers, I’m more than happy to read your emails, and I reply to every one that I receive.
But please don’t get on my bad side, or that of other marketers, and start your marketing career with a bad reputation by using reverse marketing methods. Starting off on the wrong foot will only lead to failure.
It’s much easier to ‘play nice’ and build a good reputation from the get-go, than it is to re-build your reputation after you’ve had a bad one.
4 comments Saturday 13 Sep 2008 | admin | General
“If you were to start from scratch with NO list, NO JV partners in your niche, and all you have is $100 capital, what would you do to start making sales for your niche membership site within just 15 days?”
I found this blog post that answers that question, and I thought it was good solid advice, so I’m posting the link here and you can read it, too.
Enjoy!
0 comments Tuesday 02 Sep 2008 | admin | General
By now you’ve heard of social media marketing, no doubt, and hopefully you’re using it in your promotional efforts.I just came upon a blog post by Robert Plank that talks about using Twitter. It’s quite an interesting post. You can read it yourself here.
Twitter, like other social media sites, must be used carefully so you don’t appear to be spamming. But when done correctly, social sites can drive tons of targeted traffic to your own website or blog.
If you’d like to follow me on Twitter, just go here: http://twitter.com/DeniseHall
If you’re not sure how to correctly and effectively use social media sites for marketing, I suggest you pick up a couple of good reports on the topic.
You can also start watching what other marketers do. Simply look them up on Twitter, MySpace or any other social site and take note of the types of posts they make, then emulate them.
4 comments Tuesday 02 Sep 2008 | admin | General