June 2008

Social Marketing Brings Instant Website Traffic

Hopefully by now you’re using social marketing to drive traffic to your website or blog. Web 2.0 is here to stay, and it’s the fastest way to get free targeted traffic to any site you choose.

Sites such as StumbleUpon, Squidoo, MySpace, HubPages, Twitter and others are prime spots to “drop” your url’s while you’re “socializing” with people in the communities.

And the best part about these sites is that you don’t have to wait days or weeks to see results. Social sites will bring you an instant surge of “same day” traffic!

The reason for this instant traffic is that social sites are extremely viral. If one person enjoys your posts or comments, they’ll let their friends know about it. And those people will let their friends know, and so on.

A good number of the people who read your comments at social sites are likely to visit your website or blog to see what else you have to say.

Once the ball starts rolling you almost can’t stop the traffic coming to your website… but why would you want to? :)

Big businesses are sure rude these days!

Maybe it’s just me, but the dealings I’ve had with any big business in the last few months or so haven’t really been very pleasant.

For instance, I just got a phone call from my gas company offering me a warrenty plan for my home appliances, furnace, etc. When I told the woman that I don’t need their plan, but thank you anyway, she hung up!

This is not the first such incident like this. It annoys the heck out of me that people are so rude! Big Corporate America must have told its employees that as soon as they hear the word “no” they need to hang up and call the next victim… errrr, potential customer.

Another thing that annoys me is when I receive a phone call and there’s an automated message telling me to please hold for an important phone call.

I don’t think so! You called me, you idiots, not the other way around. I refuse to be put on hold in such situations.

Can you imagine how long small businesses, either offline or online, would be in business if we treated our customers this way? Not very long, I’m sure.

That’s why, to me, customer service is so important, especially online where your customers can’t see or hear you. It’s very important to set yourself apart by offering fast replies to emails and support tickets, and by helping your customers and subscribers as much as possible.

It just makes good business sense and it will keep loyal customers and readers coming back for more.



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