May 2008
Monthly Archive
Monthly Archive
Sorry if this is a bit of a rant, but I can’t help it. I’m tired of people saying they want to make money online, but then they don’t want to work for it. Making money online isn’t really much different than making money offline… you have to work. It’s just a different kind of work.
Let me give you an example…
“Joe” emails me asking how to make money online. I give him some ideas like creating a blog or Squidoo lens and putting links to related affiliate products there.
I tell him to make frequent posts and updates to keep the search engines happy, and to drive traffic by visiting forums, blogs, Squidoo lenses, etc. that are related to his topic and leaving his url in his signature file.
There’s nothing hard about any of that. It can be a bit time-consuming, but anyone can do it.
“Joe” writes me back and says I haven’t helped him at all. He knows all of that stuff.
Ummmm… OK, “Joe”… but knowing it and doing it are two different things.
It sounds like “Joe” is looking for a magic pill that will dump money into his bank account. Sorry “Joe” - it ain’t gonna happen.
Here’s another example…
There are MANY different ways to make money online. If someone is good at writing, for instance, they can offer writing services to webmasters who need articles, ecourses or ebooks written. If someone is good at web design or installing scripts, they can offer those services.
Those are good, honest ways to make money online. Yet some people think that getting paid to ‘do someone else’s work’ is beneath them.
Let me put it this way…
If you work offline and have a boss, aren’t you ‘doing his work’ in a sense? After all, the work you are doing is keeping the company you work for going. (You aren’t doing that work for yourself, or your own company.) The boss cannot do it all by himself, therefore he hired employees. So what’s the difference if you do things for other people online?
In reality, you are your own boss online, even if you contract your services to other people. You don’t have to be at your desk any specific hours, you can take on only the work that you want to do, and you can charge your own prices. You ARE running your own business. And isn’t that what you’re trying to accomplish?
If you want to make money with no work, well… the only way I know for you to do it is to pay people to do all the work for you - create a product, set up your website and drive traffic to it. If you have lots of money to spend, then more power to you!
But assuming you’re like most people, you don’t have thousands of dollars to spend on outsourcing so you’ll need to dig in and get your hands dirty, too, to get your business going. Sorry, Charlie, but it’s the only way you’ll make money online, or offline, for that matter.
0 comments Thursday 29 May 2008 | admin | General
Social networking sites are a popular way for internet marketers to draw guaranteed website traffic. Creating a Squidoo lens to promote your affiliate programs or your own products can help you reach your target market and explode your client base without breaking your budget.
In fact, Squidoo.com is quickly becoming THE place to market your products and services, especially if you are new to the world of internet marketing.
In the past, online marketers brand new to marketing struggled to earn their first profitable dollar. The only way to bring in traffic in a hurry was through pay-per-click.
In 2008, it’s a whole new ball game, and here are your top ten tips for SQUIDOO! 1. It is FREE!
We all like FREE. Am I right?
The new internet marketer can get started without spending a dime.
2. You don’t need a web site to get started.
The fact is that the budding internet marketer has to begin SOMEWHERE. And when you turn to Squidoo as one of your first steps to online revenue … the web site can now become secondary. Until you’re ready for your own brand and your own site, Squidoo can BE your web site. Create as many pages (or Squidoo lenses) as you need, for any topic you want.
3. You position yourself as an expert faster than ever before.
The definition of expert is knowing more about a topic than other people. When you make a lens on a topic you know something about you quickly become an expert in other’s eyes.
4. A knowledge of SEO is NOT a requirement.
Search Engine Optimization is one of the key features of Squidoo.com. In fact, it’s all built in. The makers of Squidoo have designed it so lenses would come up quickly and are ranked in Google and other major search engines.
5. You can brand yourself.
Branding yourself is easy with Squidoo. People will see your name in relation to your lens topics and will remember you. Remember that marketing online is NOT about hiding behind a cutesy user name. Use your REAL NAME and your photo. They are part of your unique brand identity.
6. Easily feature affiliate products.
There’s no need to hide, cloak or mask affiliate links at Squidoo. You can make entire lenses about 1 product or many.
7. Squidoo earnings.
Without the need to join affiliate programs and create funky links with strings or weird characters and numbers, Squidoo makes this easy through the use of their modules as well. No need join a program, just build your own lens.
8. Easily build and grow an opt-in list
You’ve heard it before – the money’s in the list. By adding a link to your squeeze page to your lens and building a targeted opt-in list you can later follow up and send additional offers.9. Easily add video.Already mentioned in this audio is Squidoo.com’s modules. One module is YouTube. Quickly add a YouTube video, whether it’s yours or even someone else’s to your lenses.10. Easily ping and bookmark lenses.Web 2.0 is an important part of any online marketing strategy. Since each lens has an RSS feed you can easily ping them to blog and RSS directories. You can also include an “add this” button to your lens making it easy for others to bookmark it!
In conclusion, when you participate in a free social site such as Squidoo.com, it is a perfect way to boost your sales without spending a dime on targeted niche traffic. The power becomes unleashed when you create interactivity between your Squidoo lens, your blog, and your web site. You can get started in the next few minutes by choosing your keywords and creating your first lens.
Note: Due to a reader’s request, here are some of my Squidoo lenses that pull in natural search engine traffic, as well as traffic from StumbleUpon, Digg and Delicious, on autopilot. You’ll see that they’re in a variety of niches. Since they’re quick to create, you can pump out quite a few of them in no time.
www.squidoo.com/HowToGuaranteeFailureUsingGoogleAdWords
0 comments Monday 12 May 2008 | admin | General